Check Out 3 Proven Strategies To Generate Seller Leads

By David Brough

From a young age, real estate captured David's interest, and that passion has remained throughout his life. Over the past 15 years as a Realtor.

Most real estate agents wonder, “How can I find more sellers?” This is especially true when the market changes, making it harder to find people ready to buy or sell. The real estate business often presents many “opportunities,” but it’s easy to waste time on lead sources that look good but don’t pan out. Instead, here are three simple, proven ways to consistently find more sellers:

1. Reconnect with your old buyer leads. Start by revisiting old buyer leads in your CRM, especially those from three to five years ago. Many of these contacts may have already purchased homes, possibly through other agents, but time has passed, and their situations may have changed. Some of these buyers might now be facing life changes such as growing families, which can make their starter homes feel too small. Sellers from this group already know you, which can make re-engagement easier and more productive.

2. Dive deeper into your database. Your past clients and sphere of influence are valuable, but only if they hear from you regularly. The key is to provide value-driven communication. Avoid overusing sales pitches, which should make up no more than 5 to 10 percent of your outreach. Instead, focus on market updates, insights about current conditions, and your perspective on what is happening in the local area. People want to hear from you directly, not from a generic report or a corporate voice. When you share useful information consistently, it leads to natural conversations.

3. Explore paid seller leads. Consider working with paid seller lead platforms. Options like FastExpert and EffectiveAgents offer different models. Some are subscription-based, while others operate on referral fees, where you only pay if a deal closes. Many agents prefer referral-based models because they do not require a monthly financial commitment.

These platforms can deliver seller leads, but don’t expect every lead to be highly motivated. Many sellers fill out forms without fully grasping the follow-up. You’ll need to make a lot of calls to find serious opportunities. But this strategy definitely leads to deals, with many agents closing several transactions annually from these sources.

These three strategies can help you grow a steady and reliable seller pipeline. The key is to stay proactive and keep showing up consistently. There are real opportunities in the market right now, especially in the second half of the year. Some agents may feel uncertain or stuck, but those feelings can keep you from moving forward. If you take action, you will start to see results. This could be your best two quarters yet.

If you have questions or need guidance, please reach out. You can call me at 260-308-4335 or send an email to david@anthonyrealtors.com. I look forward to hearing from you.