Why Video Is the Best Way To Win Clients in 2025

By David Brough

From a young age, real estate captured David's interest, and that passion has remained throughout his life. Over the past 15 years as a Realtor.

How do you stand out from other real estate agents? If you’re a real estate agent working to gain traction, the solution might be simpler than you think. Growing in real estate doesn’t come from perfection; it comes from pushing past discomfort. One of the fastest ways to do that is by creating video content.

So why is creating video content so important for today’s agents? Here are three advantages:

1. Video converts more leads. Today’s buyers and sellers research you before they ever reach out. If they can’t find a video, many will simply move on, especially younger clients who want to see your personality first. A simple intro or market update shows you’re active, authentic, and ready to help.

2. Video sharpens your skills. Creating regular video content forces you to research, organize, and present your ideas clearly. That practice translates directly into stronger client presentations. Over time, speaking to the camera makes you more persuasive, both on-screen and in person.

3. Video expands your reach. Social media platforms, like Instagram, Facebook, and LinkedIn, prioritize video because it drives the most engagement. When you post consistently, not only do your videos reach more people, but your other posts, like listings and updates, get boosted too. Video keeps you top of mind with past clients, friends, and future referrals.

Like prospecting calls, video isn’t about instant results. It’s about putting in the reps. The more consistent you are, the more natural you’ll feel, and the more your results will grow.

I’m giving you a 30-day challenge. Commit to posting one video a day for the next 30 days. Don’t stress about making them flawless, just focus on showing up. By the end of the month, you’ll be more confident on camera, stronger in client conversations, and more visible in your market.

Let’s hold each other accountable. If you’re ready to take on the challenge, reach out to me at 260-308-4335 or david@anthonyrealtors.com. I’d love to connect, trade ideas, and encourage each other to step outside our comfort zones.